Data-Driven Google Ads
That Actually Scale.
End-to-end performance marketing, powered by data.
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Google Ads Management
Search, Shopping, Performance Max, and Display campaigns managed with a data-first approach. I’m in your account every week, finding the levers that move revenue.
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GA4 + Conversion Tracking
Proper GA4 implementation and event tracking are the foundation of everything. I build the tracking setup that gives you and your ad campaigns the truth.
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Google Merchant Center & Shopping
As the author of a book on data feed optimization, I bring deep expertise to your product feed strategy. Better feed quality means lower CPCs and higher Shopping ROAS.
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BigQuery + Propensity Modeling
I connect GA4 to BigQuery to surface insights your standard reports will never show. Propensity modeling lets us focus budget where it converts — before your competitors do.
THE TECH STACK
I connect the dots between your data and your ad spend.
GA4 → BigQuery → Google Ads | Google Merchant Center → Shopping Campaigns
Most agencies live inside the Google Ads interface. I go deeper. By pulling GA4 behavioral data into BigQuery and running custom analysis, I build audience segments based on real purchase intent, model lifetime value, and optimize campaigns against the metrics that actually matter to your business — not just the ones Google wants to report on.
“We don’t optimize for clicks. We optimize for your bottom line.”
WHY TRANSITIVE PROPERTIES
You get me. Not an account manager.
I started Transitive Properties because I was tired of watching great clients get mediocre results from agencies that overpromise and underdeliver. When you work with me, you’re talking to the person who built your campaigns, runs your reports, and answers your calls.
Ex-Google Employee — I spent years inside Google, which means I understand how the platform works at a level most agencies never reach.
18+ Years in Paid Search — I’ve managed high-spend accounts across eCommerce and service businesses since before Performance Max existed.
Published Author — I wrote the book on data feed optimization. Literally. Available on Amazon.
Google Partner — Certified and current, year after year. I meet Google’s performance requirements across managed accounts.
Limited Client Roster — I take on a small number of clients intentionally. Your account gets real attention, not lip service.
Low Client Churn — Most of my clients stay for years, not months. That’s the metric I’m most proud of.
RESULTS
Numbers that tell the story.
18+
Years managing Google Ads at a high level
$30K+
Monthly ad spend managed per client
100%
Direct access — you always reach Kevin
“After two bad agency experiences, working with Kevin was a completely different world. He actually explains what he’s doing and why it works.”
— Jason B.
I literally wrote the book on data feed optimization.
My book on Google Shopping data feed strategy has helped eCommerce merchants and agency practitioners understand what makes a product feed perform. If you’re curious about how I think, it’s a good place to start.
ACCEPTING NEW CLIENTS
Ready to stop guessing and start growing?
I work with a limited number of clients at a time. If you’re spending $30K+ per month on Google Ads and not getting the results your budget deserves, let’s talk. No hard sell — just a straightforward conversation about what’s working, what isn’t, and whether I can help.
Or email kevin.wetherby@gmail.com directly.